We bring the Strategic lens of a CFO and a mindset of Operational Excellence to help Transform businesses across Canada and the USA.

What We Do — 3 Core Pillars & Services

Develop Growth Strategy & Business Transformation Plan

Help businesses Pursue Growth, Renewal, and High-impact Strategic direction.

Sales Operations & Financial Excellence

Elevate Sales Operations and Finance to become engines of Performance, Discipline and Insights.

Strategy Realization & People Focus

Activate strategy through Alignment, Accountability, and Organizational Readiness.

At Vidura Insights, we believe transformation begins with Strategic Clarity, Trust, and Disciplined Action.
Inspired by Vidura — the wise counselor renowned for integrity, foresight, and moral courage — our name reflects the values that define how we lead and how we serve. We are Authentic and Accountable, committed to honest counsel and shared ownership of outcomes. We are passionate about driving results, turning strategy into measurable impact that Strengthens Performance and Culture. We pursue Excellence in Execution, ensuring every initiative is delivered with precision, rigor, and purpose.
Our purpose is to bridge the gap between Vision and Execution, enabling businesses across Canada and the USA to Develop strategy to scale profitably, Strengthen sales and financial capability, and Build cultures of accountability and performance.
Our why is simple yet powerful: to enable leaders to see clearly, decide confidently, and execute with excellence — creating lasting value for their organizations and the people they lead.
Guided by our ethos — Authentic Insights. Accountable Partnership. Excellence in Execution. — we partner with CEOs and CFOs to develop strategy and deliver them into measurable results.
Book a consultationExplore services

Why Vidura

Vidura Insights was founded on the belief that Strategic Clarity, Accountability, and Disciplined Execution create lasting value.

The Meaning Behind the Name

Inspired by Vidura — the wise counselor from the Mahabharata known for integrity, foresight, and balanced judgment — our firm embodies these principles in how we Advise, Partner, and Execute.

  • Authentic Insights: Grounded in truth and clarity
  • Accountable Partnership: Collaboration with ownership
  • Excellence in Execution: Where strategy becomes measurable results
Annapoorni Narayanan, Founder and Principal Consultant, Vidura Insights

Founder & Principal Consultant

Founded by Annapoorni Narayanan, CPA, MBA, Six Sigma Green Belt, Vidura Insights draws on over two decades of Leadership in Finance, Transformation, and Strategy — including managing over $1B USD in global P&Ls as a business unit CFO and leading large-scale financial and business transformation programs at Fortune 500 companies such as FMC, Kimberly-Clark, Johnson & Johnson, and Unilever.

This hands-on experience enables us to help clients modernize Sales and Finance Operations by leveraging Analytics, Technology and People Power to drive sustainable Growth, and Execute with confidence.

Connect with our Founder & Principal Consultant on LinkedIn

Book a consultationExplore services

Our 3 Core Pillars & Services — Turning Strategy into Results

We bring both the Strategic lens of a CFO and the Execution discipline needed for Operational Excellence, combining Analytical rigor with People-centered leadership

Pillar 1: Develop Growth Strategy & Business Transformation Plan

Help businesses pursue Growth, Renewal, and High-impact Strategic direction.

Revenue Growth Strategy

Identify and address Profit leaks, Redesign business models, and Build strategies that accelerate sustainable growth.

Maximize ROI by Optimizing Costs & Reinvest

Optimize costs and unlock savings to reinvest in Innovation, Capability, and Long-term growth opportunities.

Pillar 2: Sales Operations & Financial Excellence

Elevate Sales Operations & Finance to become Engines of performance, Discipline, and Insights.

Process Optimization & EDGE Execution

Drive efficiency and effectiveness through EDGE — Every Day Great Execution of Sales and Business plans that sharpen focus and deliver Operational Excellence, while managing risks.

Finance Transformation

Leverage Analytics and Technology to Modernize finance functions into agile, insights-driving business partners that enable smarter, faster decisions.

Pillar 3: Strategy Realization & People Focus

Activate Strategy through Alignment, Accountability, and Organizational Readiness.

Business & Cultural Transformation of Team

Enable organizations to adopt a Growth mindset, Strengthen collaboration, and Align culture with Business Ambition.

Execution Alignment & Accountability

Create Accountability Frameworks by Aligning Goals, Metrics, and People to drive Organizational Excellence

Book a consultation

Vidura Insights ensures client data and business intelligence are protected with strict confidentiality and cybersecurity protocols.

Let’s start a conversation

Whether you’re Scaling for Growth, Refining Sales Execution, or Modernizing Finance, Vidura Insights partners with you to deliver Clarity, Capability, and Results.

Once you fill out the form below, you can expect a response within 24-48 hours.

You can also write to info@vidurainsights.com.

We uphold the highest standards of service, confidentiality, data privacy, and cybersecurity in every engagement.

Read our Privacy & Data Protection Policy.